Sales and Marketing is the lifeblood of any new company. It should be what you think about from the second you wake up every morning to the second you go to bed.
Unless you are funded through some other source, without sales, a business dies. Who cares about anything else if you aren’t selling.
There are many components of a great sales and marketing strategy, but keep it simple initially.
Figure out your target market. Who are you selling to? How can you reach them? What types of promotions and advertisements do they respond to.
You won’t know the answers to these questions until you try different tactics. That’s why you should start soon and spread your time and money across a few different strategies.
Ensure you track each strategy’s performance and then hone in on the ones with the best ROI.
This is a continual process in every good company, even large fortune 500 companies.
Keep in mind as a small business, you have the benefit of agility. Don’t be married to one strategy or even a product. Be open to change as you see different trends and tactics be successful.