fbpx

How to Become a Digital Marketer

Digital marketing is one of the most exciting and fastest-growing industries in today’s economy.

Digital marketing is the promotion of products or brands using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing can be used to promote anything that you or your business sells –this could include both products and services. Some common examples of digital marketing strategies are: SEO (Search Engine Optimisation), Social Media Marketing, Display Advertising, Video Marketing, Email Marketing, PR (Public Relations) and Blogging.

Digital marketing is also used to support existing offline marketing initiatives, such as TV or print advertisements. Digital channels are often used in coordination with these other mediums to help improve the effectiveness of the overall campaign.

The real power of digital media comes from its ability to precisely target potential consumers. The internet allows marketers to understand their consumers and market to them directly.

***

What Does a Digital Marketer Do?

A digital marketer is an individual who specializes in marketing products and services through the internet. Digital marketers typically have a background in marketing, communications, social media management, graphic design or other related fields.

Digital marketers are responsible for many tasks including setting up websites to promote their company’s products or services, developing promotional content such as videos and blogs that will appear on those sites, managing social media channels like Facebook and Twitter to create buzz about the company’s offerings.

They also manage online ads with Google AdWords which can include video advertising on YouTube. Many companies employ full-time staff members whose job is to focus exclusively on these tasks while others hire freelancers who can pick up work when needed.

Digital marketers spread awareness about products or services by developing and executing marketing campaigns on the Internet. They usually work on a team with others who are responsible for different components of the campaign. The duties of digital marketers are very varied, but they may include:

>writing copy for websites or promotional material

>developing email marketing campaigns

>researching and analyzing customer data to help drive business decisions

>identifying new prospects

>deploying digital marketing campaigns

>monitoring results

Where do most Digital Marketers Work?

Digital marketing is everywhere these days! There are so many different types of companies that have positions available for this type of work. Here are just some examples: online retailers, newspapers, TV or radio stations, banks, financial institutions or clothing companies, just to name a few.

What Salary Does a Digital Marketer Make?

Some people who work as digital marketers make a salary of anywhere from $40,000 to $130,000.

This is based on factors such as the size of the company and how professional experience.

What are the Requirements for a Digital Marketer?

This type of position typically requires a bachelor’s degree in marketing, communications, or a related field. It also typically requires knowledge of relevant software such as Adobe Creative Suite and Microsoft Office. Some digital marketers may have more advanced skills such as search engine optimization techniques which require specific training with tools like Google AdWords.

Digital marketers need strong analytical skills in order to track what is working and how it can be improved, plus excellent communication skills so they can report on progress. Strong computer skills are also required so they can produce quality content quickly.

Digital marketers should have a high level of comfort with technology in general because this field requires a great deal of computer literacy. The ability to produce well-written and published content is also important since many digital marketers work in the role of an editor or copywriter.

***

What is the Job Outlook for Digital Marketer?

The digital marketer job outlook is expected to grow by 20% through the 2020s. There are a variety of places that one could work, but companies like Salesforce and Google are at the top of the charts when it comes to hiring.

As technology continues to advance, it’s important that marketing professionals are able to adapt and take advantage of new opportunities. An example would be the rise in popularity around the use of podcasts. If you’re interested in becoming a digital marketer, now is an excellent time to get started.

Digital marketers work in businesses of all sizes, from big corporations to small businesses. Some companies hire full-time employees to do this job; others rely on consultants.

  1. As digital marketing becomes more and more important, the demand for skilled marketers will increase
  2. The Bureau of Labor Statistics predicts that the employment of market research analysts and marketing specialists will grow by 11% from 2016-2026
  3. Digital marketers are in high demand because they know how to use social media platforms like Facebook, Twitter, Instagram, etc., to generate sales leads

Other Jobs You Might Like...

Source: Bureau of Labor and Statistics

School Finder

Toolkit

What are you worth?

Career Assessment