If you’re thinking about starting a pest control business, then you’ve come to the right place. We’re going to discuss the details you should consider when thinking about starting a pest control business.
We’ll cover everything from creating your business plan to getting that first customer, and retaining them to create a recurring revenue stream.
This is a great business to be in because there’s always a need for it. Additionally, almost every household and business will have some type of unwanted pest they need help eliminating.
Then consider the fear that most people have of these little critters, and you have a market with massive potential.
What do pest control companies do?
Pest control companies are in charge of controlling pests that can cause damage to property or the environment.
They do this by using different pest management techniques, such as applying pesticides and removing bushes and weeds that provide shelter for rodents.
Pests can be anything from rats to termites and can be a problem for both indoor and outdoor spaces.
For that reason, many pest control companies will offer services both inside and outside of premises. That said, there is a growing trend for companies that focus on specific pests, like mosquito control companies.
You will need to decide how focused you’d like your business to be before getting started.
Steps to start a pest control business
Write a business plan
As with any type of company, the first thing you should do is create a business plan. This document will outline your company’s goals, strategies, and financial forecasts.
Include information about your target market, what services you plan to offer, and how you’ll differentiate yourself from competitors.
You don’t need this document to be forty pages long, but you will want to document enough to make potential financiers comfortable with the numbers.
Especially focus on the market size, competition, and the costs it will take to acquire customers in the pest control business.
Your business plan can be used as a document to help get financing, but will also serve as a project plan. You should make it a living document that is updated as the business begins to operate and makes changes to the original strategy.
Form a business entity
You will need to register your pest control company with the state in order to operate legally. This process will include registering your business name and getting a license to apply pesticides.
You may also need to get permits from the local government if you plan to work in specific areas, like schools or hospitals.
If you are comfortable setting up a business on your own, you can fill out the forms and submit them for a minimal fee.
You can also use an online business formation service like ZenBusiness for a small fee and they can do the leg work for you.
If you don’t know what type of business to set up, you may want to consider talking to a lawyer before moving forward.
Select your location
Understanding the location of a pest control business is very important because you’ll be targeting local customers. You’ll need to find a location that is convenient for your potential customers, and you’ll also need to consider the cost of doing business in that area.
If you’re starting a business in a larger city, the cost of doing business will be higher than in a smaller town. However, the potential customer base will be much larger.
Take some time to do some market research to determine the best location for your business.
Find financing
You will have some startup costs associated with starting a pest control business. Costs like hiring employees, buying equipment, and marketing your business.
Some of these costs can be offset by getting a small business loan from a bank or an investor. However, you should also consider bootstrapping the business- that is, using your own money to finance the early stages of the company.
Register for business licenses and permits
Before starting a pest control business, you’ll need to familiarise yourself with the relevant regulations in your state or country.
For example, in the United States, there are specific rules about what pesticides can be used, and how they must be applied.
You may also need to obtain a license or certification in order to operate.
Develop a brand
A strong brand is important for any type of business, but especially one that services individual customers. You can use several techniques to create a strong brand for your pest control company.
One way is to develop a slogan and use it in all of your marketing materials. You can also create a logo and use colors that will be associated with your company.
Most importantly, make sure that you are consistent with your branding across all channels, from your website to your social media accounts.
There are also a number of excellent online options for creating your brand. We recommend Canva as a one-stop shop to help with branding needs. You will find a large number of logo options, and other easy-to-use tools to create marketing material.
Create a Marketing Plan
Now is also the time to start creating a marketing plan. This plan should include your target audience, what kind of messaging you will use, and how you will reach your target market.
One way to reach potential customers is through online advertising. There are many effective ways to advertise your pest control business online, and it can be relatively affordable.
You may also want to consider investing in some offline advertising as well. Things like print ads, direct mailers, and even door hangers can be successful means of marketing your business.
Develop a Sales Process
A sales process is a guide that helps sales representatives follow a set of steps when they are attempting to close a sale. This process will include everything from identifying potential customers to following up after the sale has been made.
A good sales process is essential for any pest control business, as it will help you track your progress and ensure that you’re making the most of your time.
You can find templates for sales processes online, or you can develop your own based on your own experience.
Get your marketing plan in place
Like any business, it will take time and effort to build up a strong client base. Start by targeting businesses and homeowners in your local area.
Network with other professionals in, the industry and attend trade shows.
Be prepared to put in a lot of work in the beginning, but with a well-executed plan, your pest control business can earn itself a recurring revenue stream relatively quickly.
The reason a pest control business can be so profitable is that customers need recurring services. if you deliver exceptional value, then you will likely have returning customers year-over-year.
Market your business
No matter how good your services are, you won’t be successful if no one knows about your business. You’ll need to invest in marketing to get the word out there.
The best way to market a pest control business is to target homeowners and business owners. This group is always looking for ways to keep their dwelling and family safe from pests.
You can use several methods to market your business, such as online advertising, print ads, and direct mail. You can also hold events like open houses or workshops to get in front of potential customers.
Set up an Accounting System
Making sure you can account for your money is especially important. There are a number of software programs designed to help small businesses track their finances, like QuickBooks.
Setting up a system now will help you avoid any surprises down the road. Any if you’re new to owning a business, it’s critical you understand the cash flow and other financial levers of your business.
Create a budget, and make sure you manage as closely as possible to avoid overspending before the business is generating much revenue.
Build a Website
Having a website is no longer an option for businesses – it’s a necessity. Your website should be easy to navigate, and it should provide potential customers with all the information they need about your company.
It’s also a good idea to set up a blog on your website. This will help you keep your website updated with fresh content, which can help with your SEO (search engine optimization) efforts.
Open a business bank account
Right along with the implementation of an accounting system, you should open a business bank account. You’ll want to present yourself professionally to your banker, and be prepared to answer some questions about your business.
This account will help you keep your finances separate from your personal accounts, and it will make it easier to track your business expenses.
Hire employees
One of the advantages of starting a pest control business is that you don’t need to have a lot of employees to get started. However, you will need at least one employee who is licensed to apply pesticides.
You may also want to hire employees who can do general cleanup and removal of pests. Employees who are good with customer service will also be important, as they will be the ones interacting with customers and giving them estimates.
Get pest control business insurance
No matter what kind of business you operate, insurance is a must-have. Insurance will help protect you from any unexpected accidents or lawsuits. It’s especially important in a pest control business because you deal with toxic chemicals.
There are a number of different types of insurance that are relevant to pest control businesses, including general liability insurance, automobile insurance, workers’ compensation insurance, and property insurance.
Talk to an insurance agent to find the right coverage for your business.
Consider a Franchise
If you’re hesitant to start a company from scratch, there are multiple pest control franchise opportunities available. A good franchise will provide you with all the training and support you need to be successful.
This can be a great option for those who want the benefits of owning their own business, but don’t want to deal with the hassle of starting from scratch.
You can find general pest control franchises or those that specialize in things like mosquito control.
Pest Control Business Start-Up Costs
In order to start a pest control business you’ll need the following:
-Pest control equipment and supplies (sprays, bait boxes, etc.)
-Vehicles or other modes of transportation for transporting these items. If you use your own vehicle, it will need to be in good condition with enough room for all of your equipment.
-Office space if you intend to work from home or rent an office near clients. You may also want a separate storage area for storing supplies at night and when not in use.
These expenses can add up quickly so make sure that you budget them into your cost of doing business!
What are pest control licenses and certifications?
In order to legally operate a pest control business, you’ll likely need to obtain a license or certification. This may vary depending on your location, so it’s important to do your research before starting out.
In the United States, for example, there are specific regulations about what pesticides can be used and how they must be applied. You may also need to have a license in order to use certain pesticides.
It’s important to familiarise yourself with the relevant regulations in your area before starting your business. This will help you avoid any costly fines or penalties down the road.
A good way to get started is to reach out to your local government or agricultural extension office for more information.
Pest control equipment list
Pest controllers need special equipment for their jobs. For a new business here’s everything that is necessary for a successful company: a personal protection kit including pants. The use of chemical pest control products. It depends upon the type of pest that is causing the damage and where they reside. Certain pesticides are banned in certain countries. Research local requirements before buying chemicals before using them. Chemical spraying tools – including spray backpacks and green sprays – swimming pools.
Stay up to date on regulations
The pest control industry is regulated by the government, so it’s important to stay up to date on the latest regulations. New regulations can be implemented at any time, so it’s important to have a process in place for updating your business plan.
One way to stay up to date is to join industry organizations and subscribe to their newsletters. You can also attend trade shows and networking events to meet with other professionals in the pest control industry.
The bottom line
Starting a pest control business can be daunting. The industry is highly regulated, and you’ll need to do your research before starting out in order to avoid fines or penalties down the road.
Remember to always start out with a plan, and to follow that plan to the best of your ability. This will help to ensure the amount of investment you planned on will get you to the finish line.
Also, given the regulations you will need to follow in a pest control business, don’t forget to get the appropriate legal advice. Understanding the licenses and certifications you need will be critical to operating within the boundaries of the law.
Lastly, if the thought of undertaking this business on your own is too much, then you can also consider a franchise. This will take out some of the risks as you will have the benefit of learning from a more experienced team.
We hope that this article has helped demystify the process of starting a successful pest control company – and we’re here if you have any questions! Reach out today with any inquiries about how our team can help get your new business off on the right foot.
